Click Here to Watch All the Super Bowl XLIV Spots.
Sunday, February 7, 2010
Monday, January 25, 2010
Social Media Making News and Changing the World - Haiti - U. S. Army - The Vatican
Social Media Among Haiti's First Responders
In the aftermath of natural disasters, first responders are partnering with software developers and other tech experts to help in humanitarian efforts.
Guest host Audie Cornish speaks to NPR's social media manager Andy Carvin about hacking events called "Crisis Camps," taking place in Washington, D.C., and other cities Saturday. Listen Now…
The U. S. Army Launches a Social Media Website
The U.S. Army has launched a new social media website for Army personnel.
Called milBook, the new networking tool offers a centralized location for Army personnel to discuss military topics that were previously done through potentially insecure emails, chats, wikis and blogs.
Pope Encourages Priests to Blog, Vatican Hops on Social Media Train
The most digital-savvy Pope in history has called for Catholic clergy everywhere to reach out to the masses via blogging and social media. Pope Benedict XVI released a message to priests explaining the difficulty in communication due to a shift from traditional means to online means of conversation. The Pontiff urged priests to spread the Gospel by not only blogging, but by taking advantage of the many multimedia sharing options available now. Pope Benedict is leading by example by utilizing YouTube in his spread-the-word campaign. Want to Know More…
Tuesday, December 8, 2009
Before launching a new product use the Monkey
Approaching a project without the proper input from the right people or the intended target audience can be disastrous. Fortunately, there are a few ways to getting critical feedback before finalizing on a project or before putting a new product on the market.
SurveyMonkey.com is an excellent online source to quickly get the opinion of friends, family and consumers about almost anything. It’s faster than approaching random people to receive feedback about a particular product and it’s great if you need quick input from buddies that are half way around the world. Basically, you create a form with a few questions that pertain to your project. You can send the form to whomever you desire and the results are accessible through your account on SurveyMonkey.com.
The above image shows two new packages that are being considered for Camels’ cigarettes. They have involved the consumer by giving them the option of voting for their favorite new package design.
Many companies setup booths in public settings to perform a competitive and comparison analysis for new products. This can be achieved by taste testing if the product is food or studying how the consumer interacts with a new product can provide valuable information. Often companies compare their products to a competitor’s product with hopes that their brand will be in favor with the consumer. Tropicana probably could’ve avoided their recent failure of rebranding their juice carton, if they would have used an online survey to get the valued opinion of the consumer. Ultimately we have to please the consumer; therefore, Tropicana made the decision to return to their original juice carton design.
Tuesday, November 24, 2009
Social Media and Thanksgiving
What says Thanksgiving in 2009 – family, turkey, sweet potatoes, football, fall leaves and twitter and facebook!!
Did you say Twitter and Facebook!! Social media adds a whole new twist to the holidays. All the information and what to do when traveling, cooking preparations to festivities.
Check out these social media treats!
@butterball on Twitter
twitter.com/butterball
Just in case you need help preparing your thanksgiving meal – please check out @butterball on Twitter with actual instructions on how to prepare dinner, gift card giveaways, recipes for stuffing and more.
Google gives everyone FREE Wi-Fi for the holidays
freeholidaywifi.com/
Thank you Google! The company announced last week it's working with airports across the country to provide free WiFi as a holiday gift through Jan. 15. It's currently available in 47 airports.
Thanksgiving on Facebook
bit.ly/thanksg
Thanksgiving on Facebook! Check out this page and write anything you want about the holidays, from recipes, to loving memories of your holiday. Lots of awesome recipes!
Wi-Fi body scale
withings.com
A Wi-Fi scale. Yes, I said it. This scale connects to the Internet so you can keep track of what you eat - pound by pound. There’s also an iPhone app to go with it. You can tweet your progress too!
Please Tweet me with helpful thanksgiving and social media tips I might have missed. http://twitter.com/sojoinc
Tuesday, October 27, 2009
Google Wave - The email Killer
E-mail as we know it is based on the snail-mail format: you send a message; your friend receives it. Google Wave makes mail collaborative and instant. When you type a message to a friend, he or she sees what you're typing as you type it. You can jump in and start drafting a reply before the initial message is complete. Google Wave also lets users collaborate on editable documents, called Wikis, share photos, update blogs, set appointments and chat in big groups. You can add conference calls to a Wave. A translation function called Rosy will translate chat messages between languages as you write.
Watch How Google Wave Works
Twin brothers Lars and Jens Rasmussen are the brains behind Google Wave.
Jens Rasmussen is a member of Google's technical staff, currently based in the Sydney office, and with his brother Lars is co-founder of the Google Wave effort. In early 2003, the brothers co-founded a mapping start-up, Where 2 Technologies, which was acquired by Google in October of 2004. Jens joined Google and worked as one of the lead engineers in the team that turned this acquisition into Google Maps, now used by millions of people around the world. 
Lars Rasmussen is a member of Google's technical staff, based in the Sydney office, and with his brother Jens is co-founder of the Google Wave effort. In early 2003, the brothers co-founded a mapping start-up, Where 2 Technologies, which was acquired by Google in October of 2004. Lars joined Google and worked as one of the lead engineers in the team that turned this acquisition into Google Maps, now used by millions of people around the world.
Monday, October 26, 2009
Coca-Cola’s “Open Happiness” Campaign Is Using Social Media
Coca-Cola is taking an interesting and bold approach towards social media and is using it to engage its supporters worldwide. The soft drink giant will be sending three bloggers to more than 200 countries in a year to find out what makes people happy as part of their “Open Happiness” campaign.
It’s all part of Coca-Cola’s Expedition 206 - www.expedition206.com. As of today there are only 11 days left to vote for your favorite team to have the privilege to travel the world to 206 countries within 365 days in 2010 where Coca-Cola is sold.
Adam Brown, director of Coca-Cola’s Office of Digital Communications and Social Media explains: “It’s about telling the story that involves Coca-Cola, that involves the attributes of what Coca-Cola is about, optimism and joy.”
To top it all off Coca-Cola will cover the bloggers’ travel expenses and plus pay them a salary. The bloggers will go from country to country in record speed and blog about their experiences. As Coca-Cola consumers you have the opportunity to suggest a to-do-list for the bloggers to check as the expedition unfolds.
I hope my favorite wins!
Now thru November 6, fans can visit expedition206.com and vote for which team of Ambassadors will get the chance to take this unbelievable trip!
Sunday, October 18, 2009
Disney is Transforming Its U.S. Stores –Disney will spend about $1 million a store to redecorate, reorganize and install interactive technology
Disney has teamed up with Apple’s Steve Jobs and his retail team to turn its stores into entertainment destinations. Disney plans to revamp all of its 340 U.S. stores, complete with theaters where children can watch clips from their favorite Disney films. Visitors can use interactive displays and book a Disney Cruise.
Disney claims the new look, branded “Imagination Park,” is going to be unveiled in spring of 2010 in the New York area. Steve Jobs, who has been on the Disney board since 2006, provided the company with proprietary information about the development and operation of Apple’s high-tech and highly successful stores.
“It’s about making this an experience rather than just picking up a toy,” said Disney rep Shawn Turner. “We want them to leave feeling like they had the full Disney experience. They don’t necessarily need to go to the park to have that experience, they can get it at the local mall.”
Bates said that the challenge is to balance the active experiences of interacting with the brand with the more passive experiences of buying products. The Soho Apple store in New York has done this successfully, he said. “You have to make sure that the activities are reinforcing the core brand message, and that they are not just enhancing the store experience, but they’re reinforcing the bigger brand message,” said Bates. “You have to build a brand experience that’s enriching enough in its own right, but also amplifies that experience after they leave the store.”
Read More on the Disney Interactive Stores in the New York Times
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